The race to bring back the new beaujolais vintage started off as friendly rivalry between Clement Freud and wine merchant Joseph Berkmann. 1972 saw Atticus diarist Allan Hall extend it to England. With the official release date of 15 November came the first invasion of planes and boats and trains. Led in France by Georges Duboeuf and his glamorous cohorts of chefs, musicians and film stars, the nouveau phenomenon epitomised what the gamay grape was all about: a juicy, cherryish red with no delusions of grandeur. It was simply a jolly good drink everyone could enjoy with a saucisson.
Over the next four weeks, South African footie fans will be blowing their vuvuzelas loud and proud in a joyful release of pent-up emotion. Bafana Bafana may not be quite the finished article the Springbok rugby team was in 1995. So wishful thinking on a grand scale is required to expect Nelson Mandela to be presenting the World Cup to the home-grown heroes of 2010. Or Jacob Zuma, the republic’s president, who played for the political prisoners’ soccer team on Robben Island. Yet soccer, unlike rugby, as journalist Celia Dugger says, ‘is the fanatically followed sport of the black majority’.
Just as the tasting the of the Bordeaux 2009 vintage switched to sales mode a couple of weeks back, Tesco was announcing the launch of a new Fine Wine range on tesco.com. This has nothing to do with Tesco’s Finest range which. despite the name, is simply a clever way of marketing everyday wines. According to Tesco itself, it was to do with the return of consumer confidence, although it was notable that it coincided with Waitrose and Majestic’s Bordeaux 2009 opening offers.